The Role of AEO in Smarter Marketing
The way brands fight for visibility online has changed. It is no longer about stuffing a page with the right keywords or leaning on outdated tricks. Search engines and users alike expect more. That is where AEO marketing strategies make the difference. Answer Engine Optimisation is not just a buzzword. It represents a real shift in how information is presented and discovered. Instead of chasing clicks, businesses are learning to focus on context, intent, and clarity. When the right answers are delivered in the right way, search engines take notice. Done well, AEO can achieve results that SEO alone struggles to match.
